Strategic Plan

Mission statement is the long-term goal. The strategic plan is a short-term plan of action as opposed to the mission statement.

If the mission is WHAT, then the strategic plan is WHY, WHEN and HOW. It is a plan of action, which could include the following:

- Budgets
- Assigned responsibilities
- Time frames
- Deadlines
- Objectives, goals or targets
- Attract new members
- Motivate volunteers
- Convey or/and promote a positive image

Periodic updates to the strategic plan is a "must" do.