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1. Fair Market Value (FMV): The price at which the property would change hands between a willing buyer and a willing seller when the former is not under any compulsion to buy and the latter is under no compulsion to sell, both parties having reasonable knowledge of relevant facts.
2. Investment Value: The value to a particular investor based on individual investment requirements and expectations.
3. Intrinsic or Fundamental Value: The value that an investor considers, on the basis of an evaluation of available facts, to be the "true" or the "real" value that will become the market value when other investors reach the same conclusion.
4. Fair Value: It is also called fair price (in a commonplace conflation of the two distinct concepts), is a concept used in accounting and economics, defined as a rational and unbiased estimate of the potential market price of a good, service, or asset.
5. "Emotional Value" - What a Buyer and Seller Perceive: This often is a "gut" feel for the value of the business. The value is what opposing negotiating parties agree it to be.
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